What started as a hobby turned into a growing business, selling over 35 pints of ice cream per week. With increased demand came a need for a new logo to solidify Ellie G's unique brand identity.
Challenge
Develop the brand identity for Ellie G's: a locally operated, organic ice cream business rooted in the community of New York, where over 35 pints are sold weekly.
Idea
Represent the two most important principles of the company, “homemade” and “community”.
Solution
A hand-drawn typeface used to evoke a homemade feel, while a heart symbolizes both community and the heartfelt sentiment of "made with love." The outcome is a versatile, playful logotype that resonates across all age groups.
Since establishing Ellie G's new identity, the company has forged partnerships with esteemed brands like Rag & Bone and Myokos.
The latest collaboration aimed to spotlight Rag & Bone's viral sweatpant denim line, Miramar. In this partnership, Ellie G’s developed a unique blueberry flavor and hosted a giveaway featuring both the ice cream and denim. A distinctive denim patch logo defined the collaboration, prominently displayed on all ice cream pints and social media promotions.
The diverse interpretations of the logo showcase its versatility, marked by innovative renditions of the original design, seamlessly adapting to different contexts.
