As an up-and-coming interior design specialist, Simone Design sought to refine their brand identity as they expanded their freelance endeavors.
Challenge
Create the identity for Simone Design, an evolving designer who currently specializes in interior design.
Idea
An elegant, versatile typeface using the designers name as the basis of the logo.
Solution
Utilize the maximum amount of negative space without compromising legibility. The result is a simplified and effective logo.
