Ivella offers modern banking and savings solutions tailored for couples. While they maintain their unique identity, they sought to develop wearable merchandise targeting influencers and users.
Challenge
Design merchandise for Ivella, a company that has secured over $3 million in funding to revolutionize banking and financial products tailored for couples.
Idea
Create a subsidiary brand identity for Ivella that stands apart from conventional "swag", embodying its distinct essence as "Lucky Us".
Solution
"Lucky Us" utilizes coupled visuals that symbolize luck and partnership.
